Rachel Wayne

The Florida sun quickly dries the morning dew at GoldMark Farm, but not before a parade of thoroughbreds, accompanied by its eager entourage, approaches the training track.
T. Paul Bulmahn greets everyone with a warm smile as he studies a clipboard with dozens of quirky names such as Ghost Chaser and Elusive Lady and grooms tack up the horses. Under Bulmahn’s tutelage, GoldMark Farm personnel prepare thoroughbreds for their destiny: to compete on tracks across the country.
GoldMark Farm has e...

Professor Hadley Sikes blends chemistry with pathology for new ways to detect diseases, including cancer and covid.
Oncologists often turn to chemo​therapy, an aggressive treatment that often relies on trial and error. It can be difficult to tell how many cancer cells chemotherapy has destroyed—let alone why different tumors may respond to the same treatment in different ways.
Hadley Sikes, the Esther and Harold E. Edgerton Associate Professor of Chemical Engineering at MIT and a principal in...

Tired of the same old marketing tactics? With so much information out there, you must stand out to get noticed. It’s time to think outside the box!
Here are some innovative ways to freshen up your brand and make a memorable impact on your target audience.
1. Tease Your Audience with a Trailer
It works for movies, and it can work for you, too! A teaser trailer gives audiences a sneak peek of what your brand has to offer. Use one to welcome people to your YouTube channel, jazz up your landing p...

The logo was finalized in 1787, based on historical elements and the founding family’s crest.
The logo makes reference to the family that ran the original tea shop, as well as the company’s exclusive sourcing from China.
Twining Tea was the world’s first coffee and tea shop.
The logo has remained relatively unchanged since the 18th century.
A traditional product needs a traditional logo. At least, that seems to be the belief of Twinings Tea, which has had the same logo since the late 18th centu...

These days, it seems like anyone can call themselves a graphic designer. From Canva to good ol’ fashioned Microsoft Paint, there are dozens of free tools to create designs. But what makes a graphic designer “professional”? And if you’d like to elevate your skills, what do you need to do? In this article, we discuss the four crucial steps to move from amateur to professional.
If you’re already a working graphic designer, this article gives you some tips on how to refine your craft. The wonderf...

The brand was finalized in 1930, based on historical elements.
The logo makes reference to ancient brewing traditions and original brewery.
Stella Artois was a Christmas ale that became a year-round release.
The logo has remained relatively unchanged since early 20th century.
We tend to think of logos as a new invention. In fact, some logos are centuries old and profoundly express a business’ traditions and history.
One of the oldest logos is that of Stella Artois.
Now the world’s best-selling...

Getting started as a freelance graphic designer? Congratulations! Now that you’ve built your portfolio and are putting yourself out there, you’re probably facing the most difficult question: what should you charge? Setting your freelance rates can be anxiety-inducing. And for every 10 quotes you send, there’s at least one potential client complaining about the price. Don’t let that get to you. Read our blog and learn how to set your rates to reflect your expertise and talent.
The first questi...

When we first saw the new logo for the newest branch of the United States military, Space Force, we were very underwhelmed, to say the least. In addition to being bland and uninspired the new logo bears an uncanny resemblance to the fictional Starfleet design from the fictional series Star Trek.
We took matters into our own hands.
Confident that our community of thousands of talented creatives could do better we launched a logo design contest dedicated to completely rebranding Space Force.
Th...

What’s the difference between motion graphics and animation? Where does illustration come into play? Is it all considered graphic design? In this article, we break down these terms. Even though they’re related art forms, each type of design suits different storytelling and messaging purposes. No matter which one you use, moving images are the perfect way to catch people’s eye and get them hooked. Read on to learn about the various forms of moving graphic design and how to find the right creat...

Your tagline is a crucial component of your brand. It can communicate your brand’s core offering in just a few words and help unify your message across different platforms.
As you have probably noticed from successful taglines such as “Just do it,” the tagline can become synonymous with the brand. It’s important to craft something simple yet compelling.
But what are the key elements of a good tagline? Let’s go over what makes a tagline tick — and how to write the one that’s best for your busi...

There has been much debate about the difference between business people and entrepreneurs, and often, people claim the titles when they don’t actually run a business, while others shy away from the title out of insecurity. The truth is, businesspeople, work to expand existing ideas’ place in the market, while entrepreneurs forge new products and services.
Anyone may occupy both roles in our society, and sometimes, one may lead to the other. Either way, both business people and entrepreneurs p...

With every new business, a new brand is born. Every entrepreneur faces the challenge of finding a visual and thematic identity for their business, but it’s crucial to their eventual success to develop and refine their brand. A brand is more than just a style, though — it’s the personality of their business and how they express themselves to others.
When developing your brand, you’ll want to minimize your costs while enhancing your ability to connect with your target audience. Let’s look at some...

Pairing blues with pinks gives palettes a dynamic, fresh vibe.
Always balance your vivid colors with light pastels and soothing greys.
Choose a darker base color to add depth and mystery.
Summer is a time of joy, relaxation, and adventure. If those attributes suit your company’s personality, you can use summery colors to visually refine your brand. The right color combination evokes customers’ feelings of bliss and excitement. Add a fresh, engaging look and feel to your brand with these color...

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